Following the European tour in September this year, Wuliangye "Harmony World Tour" visited Washington, the "prosperous city of classical music" in the United States, New York, "one of the three major financial centers in the world", and Lima, the capital of Peru and the "World Heritage City". Pay tribute to the world with a cup of "Aroma of the Nation", help different civilizations around the world to collide, communicate and integrate, coexist in diversified harmony, and share a harmony future with the world.

"Harmonious Movement" Wuliangye chamber concert of Chinese and world’s classics was launched

"Fine Baijiu spans mountains and seas, and art integrates the world." Fine Baijiu and music, as media for cross-cultural expression and communication, not only connect the world, but also promote cultural exchanges and business exchanges.

On November 10, local time, "Harmonious Movement" Wuliangye chamber concert of Chinese and world’s classics was launched at the Lincoln Theater in Washington.

It is understood that the Lincoln Theater is located in Washington, DC, the capital of the United States. It is a theater with a long history. Built in 1922 on the U Street corridor, it served as an important cultural center for the African-American community. The Lincoln Theater witnessed the golden age of jazz, blues and other musical forms.

In this music hall, many symphony orchestras and top artists use harmonious notes composed of different instruments to present a "harmony" collision between Western classical music and traditional Chinese culture. At the concert, the famous Chinese composer Zhang Zheng re-arranged Wuliangye's representative corporate song "The New Breeze of Heaven and Earth Drunk Wuliang" into a chamber music version of a tenor song, a new interpretation of Wuliangye's "diversified harmony" spirit.

The guests at the scene seemed to have experienced a musical journey that blended tradition and modernity, East and West, traveling through different time and space, and immersed themselves in the "harmony" atmosphere of Chinese and Western music, as well as the charm of the blending of Chinese and Western cultures.

Wuliangye appeared at 2024 Fortune Global Forum

From November 11th to 12th local time, Wuliangye "Harmony World Tour" entered New York, "one of the three major financial centers in the world", and participated in-depth in the 2024 Fortune Global Forum held in New York this year as the premier partner.

It is reported that the Fortune Global Forum is known for promoting in-depth dialogues among business, government and cultural leaders, providing important insights into global business strategies. The theme of this year's conference is "Following the Pace of Change", which focuses on pressing issues in today's dynamic business environment and the cutting-edge trends, technologies and strategies that are reshaping the world. Wuliangye's in-depth participation not only contributed wisdom on the development of Chinese Baijiu industry to the forum, but also demonstrated the unique charm of " Aroma of the Nation" and continued to export "harmonious culture".

At the event site, the Wuliangye themed exhibition hall was fashionable and grand. Products such as the 8th-Generation Wuliangye, Classic Wuliangye series, Wuliangye · Nine-Dragon Jar, Wuliangye Year of the Dragon, Wuliangye Panda-Shaped, 39°vol Wuliangye and other products were all unveiled one by one, impressing the guests. Fully feel and experience the ingenious quality and "harmony" charm of "Harmony of Wuliangye".

At the same time, Wuliangye also innovated the expression of Chinese baijiu through interactive experiences such as "Wuguroni" cocktail mixing, allowing guests to deeply appreciate the charm of "Chinese and Western".

Wuliangye has cooperated with APEC for six consecutive years

From November 13th to 15th local time, Wuliangye also appeared in Lima, Peru as a "Platinum Partner" and "Exclusive Chinese Liquor" of the APEC CEO Summit 2024.

From 2019 to now, Wuliangye has cooperated with APEC for six consecutive years, and has participated deeply in a series of activities under the APEC framework for many times, demonstrating the ingenious brewing skills, quality charm and "harmony" style of "Aroma of the Nation", and further enhancing the core value of the international high-end brand.

At the 2024 Asia-Pacific Sustainable Business Night held in Lima, Peru, Xiao Hao, the company director, delivered a speech entrusted by Zeng Congqin, president of Wuliangye Group (Co., Ltd.). Xiao Hao said that as the first Chinese product to go abroad, Wuliangye has shone brightly at the Panama International Exposition in 1915. Over the past 110 years, it started in the Americas and has been exported overseas and enjoys a global reputation. Today, Wuliangye products have been exported in a full range of high, medium and low-end products, covering in more than 100 countries and regions around the world, Wuliangye has established three major international marketing centers in Asia-Pacific, Europe and America in Hong Kong, Germany and the United States, achieving full coverage of China Duty Free stores. Wuliangye is known as "from China to the World", especially since it has been operating for 6 consecutive years. We have participated deeply in APEC series of activities for many years, injecting Chinese power into the prosperity and development of the world.

Xiao Hao also mentioned that in the future, Wuliangye will continue to advocate a "harmony" culture, using art as a bridge and fine wine as a medium, striving to be a disseminator of China's excellent traditional culture, a connector of world classic culture and art exchanges, and promoting global The exchanges, integration, and symbiosis of different civilizations help build a more open, inclusive, diverse, and harmonious global society.