creating well-being for consumers, happiness for employees, good returns for investors, value for partners, and welfare for the society

Wuliangye’s purpose: Promoting historical heritage and fostering a harmonious life

Wuliangye’s vision: Developing into the most globally-received leading Chinese baijiu producer with long-lasting business

the core values of “loyalty, integrity, responsibility, gratitude, contentment, and striving”

the corporate spirit of “encouraging both tradition and innovation and always striving for the top”

striving to create a world-class liquor company with excellent products, renowned brands, leading innovation, and modern governance system