Positioning

The first low-ABV baijiu in the industry positioned at the premium RMB 1,000 price tier.

Key Highlights

The international edition of Ziqidonglai (literally “Oriental Purple Aura”) introduces a 39% ABV Wuliangye—setting a new benchmark for premium low-alcohol baijiu. Its royal purple bottle—symbolizing nobility and heritage—features a gold-accented neck and a 1960s-inspired plum vase shape, blending tradition with modern elegance.

Crafted from premium base baijiu, it offers a smooth, mellow taste with a refined aged character. Through innovative blending, it aligns with global preferences for spirits around 40% ABV, making it a unique entry point into the international light-spirits market.

Target Markets

High-end low-ABV international markets