• Since its launch in 2013, Wuliang Tequ has upheld Wuliangye’s craftsmanship while continuously refining its quality.

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  • As Wuliangye’s flagship brand in the upper mid-end segment, it aims to deliver “top-tier quality at an upper mid-level price,” positioning itself as a leading national baijiu label.

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  • As Wuliangye’s core brand in the mid-end segment, Wuliang Chun (Mellow) inherits the signature smooth and mellow character of Wuliangye, while promoting the rich culture of Chunxiang—a uniquely mellow aroma style of Chinese baijiu.

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  • Founded in 1911, Jian Zhuang is a century-old national brand under Wuliangye.

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  • WUGUSONG is the world’s first baijiu designed for cocktails. Breaking away from traditional baijiu consumption, it’s made to suit modern drinking occasions—bars, parties, and dynamic social settings.

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