Jian Zhuang
Positioning
A legendary Chinese baijiu brand
Key Highlights
Founded in 1911, Jian Zhuang is a century-old national brand under Wuliangye. With deep roots and broad consumer recognition, it once sold over 240 million bottles annually, amounting to more than 120,000 tons of baijiu. Experts estimate that one in every five Chinese people has tasted Jian Zhuang.
With such a strong consumer base, Jian Zhuang has earned a place in the hearts of millions. Known for its mellow, smooth taste and long, clean finish, Jian Zhuang is a comfortable and flavorful choice for casual gatherings and everyday enjoyment.
Target Markets
International markets
| ABV | Specification | Carton Size |
Loading Quantity (20FT / 40FT) |
|
| 38% | 750ml×6 | |||
| 38% | 500ml×6 | |||
| 38% | 375ml×6 | |||
| 38% | 200ml×12 | |||
| 38% | 100ml×24 | |||
| 50% | 750ml×6 | 50% | 500ml×6 | 50% | 375ml×6 | 50% | 200ml×12 | 50% | 100ml×24 |
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