Positioning

Wuliangye’s signature upper mid-end brand

Key Highlights

Since its launch in 2013, Wuliang Tequ has upheld Wuliangye’s craftsmanship while continuously refining its quality. Positioned for business and banquet occasions, it targets discerning consumers and aspires to lead the Tequ baijiu category.

While rooted in tradition, Wuliang Tequ embraces innovation—committed to elevating baijiu’s cultural and consumption value. It features a well-balanced profile with a rich, mellow entry and a sweet, lingering finish, crafted to suit modern palates.

With a rich aroma and smooth texture, it highlights the natural grain sweetness of strong-aroma baijiu. Select cuts of the baijiu are used to ensure consistency, complexity, and elegance in every sip.

In 2013, Wuliang Tequ won the “China Baijiu Body Design Award”, ranking first in the strong-aroma baijiu at the National Judges’ Annual Conference. In 2018, it earned top honors in blind tasting for its price segment at the China International Alcoholic Drinks Expo.

Target Markets

International markets

ABV	Specification	Carton Size	Loading Quantity (20FT / 40FT)
52%	750ml×6
52%	500ml×12(clear bottle )
52%	500ml×6
52%	375ml×6
52%	200ml×6
52%	50ml×24